If there is no market then save the money you were intending to use to start this business, and instead start something else. Your marketing is your promise, and the rest of your business is how you deliver on your promise. Some people call this a Business Plan. The Executive Summary;is the tear-away from your business plan. It should outline your business proposal in an interesting and concise way.
Instead of starting with your business plan, many investors prefer to review an Executive Summary.; We recommend that you have a tight and interesting Executive Summary that highlights the key elements of your business, goals, and strategy, and can quickly make a good first impression.; Often times the Executive Summary is two to three pages of text that can stand alone (great for investors who don’t have time to read;every 25+ page business plan).;Be sure to have a balance between aspirational and fact-driven content.
If you outline your business proposal in an eye-catching, design-friendly way, you’re more likely to get an investors’ attention.