The sole purpose of advertising is to be interesting enough to sell products and services to a level sufficient to justify their spending. Do not spend money on advertising or marketing strategies unless they can establish a very precise and return acceptable on investments. There are no exceptions or excuses.
The four principles on advertising to keep in mind when you create your own campaigns or evaluation of a campaign designed for you by an advertising company.
Know your market
You must know the exact reasons why people buy your product, you do not why they buy. So ask them! The answers given point on the outlets most important you need to excel in all their advertisements. You can find very grateful for your customer service, quality of your product or its value to the supply of money. What ever it is, is what it should be noted in their advertising.
What is the profile of your target audience? At minimum, you should know:
* The age
* Where you live
* What is your income
* Your buying habits
Have clear objectives
Without clear goals in mind, it will be difficult if not impossible, to formulate strategies. You want people to buy your product by phone, or come to your store? Are you educate your prospects, or if you want a direct and immediate response to your advertising message? The advertisement must be specific to be effective. Make sure what you are trying to achieve before you begin.
Write like you would say
Knowing who to target on the media to use to reach your audience and present the best offer that you will develop an effective and compelling advertising. Applying the AIDA test all ads before spending money on printing brochures or approval of an advertisement in the newspapers. AIDA means:
Warning – Is it attracting the attention of readers?
Interest – stimulates interest?
Desire – the desire to create their products?
Action – It is said that the drive to action?
Avoid using big words or complex messages, which is simple. Avoid bragging – it’s all about them, not you.
Ask for the Order
It is the action of AIDA, which is the component that 63% of the sales staff is not complete. He took the trouble to choose your target audience, developing a powerful message and presenting an irresistible offer. Now we must turn this option to a customer. This will never happen if you skip the step of “demanding the command and make the sale. After all, what is in the business. Or not?
Remember, marketing is what makes the prospects for his company, the sales process is what makes our customers. Although not the subject of this article, the sale process deserves a mention. It is, after all, an essential for any business.
To ensure you have every chance to transform the prospects of success for customers, sales to consider the creation of scripts. I’m not talking robotic phrases grate on the nerves. Over a series of thoughtful questions and provides practice for all employees until they are delivered smoothly and efficiently.